The founders of soon to be TDL came to the team with the question "what if you could interact with stock trading the way you play fantasy sports?". Over the course of 4 months we took that question and explored how and why that should be a reality. Through our research we were able to identify the most loved and most required features of both stock trading and fantasy sports apps to create the perfect merge of the two. With the target market swaying towards millennial men, the brand, UI and marketing were tailored to appeal to that market. The team ran a month long closed beta of over 100 users gathering feedback and prioritizing iterations of the app. The founders left us with a functioning beta app, pitch materials and a roadmap of features to consider in the future. They are currently seeking funding and necessary regulatory licenses.

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